One Direction - History

 Industry


1) How were One Direction formed and how is this reflected in the music video for History?

One Direction are an English-Irish pop band forming during Series 7 of hit show X Factor and going on to come third. They were propelled to success through social media and their third album was the best selling album in the world in 2013.


2) What is vertical integration? You may need to check your book for this (or remind yourself from this Year 1 blogpost.)

Vertical integration is when one conglomerate owns different companies in the same chain of production.

3) What is horizontal integration? (See link above for help again!)

Horizontal integration is when one company buys other companies at the same level of distribution.

4) How has technological convergence changed the way audiences consume music videos?

Technological convergence has changed how consumers are able to access music videos through digital platforms like YouTube and Spotify much easier.

5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos? You may want to read this text from an article in The Inquisitr about the relationship between 1D and Simon Cowell.

The manufactured band's production was all held accountable, by what the company believed was the most compelling for their particular target audience, being teenage females.

Audience

1) What is the One Direction target audience - demographics and psychographics?

One Direction mainly had an audience consisting younger teenage girls.

2) What audience pleasures are offered by the music video for History?

Diversion - Feeling of nostalgia 
Surveillance - Insight into footage of behind the scenes.

4) What is nostalgia and why is it a key audience pleasure for the History music video?

A sentimental remembrance, which is conveyed through the lyrics of "History" reminiscent of their past relationships.

5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?

Fans are positioned to feel a sense of nostalgia when listening to this song. Also, after some time, remember the video "History" as their final moment together as the 'hot band' of the period they were once a part of.

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