Karim's media

  1) What does BAME stand for? Black, Asian and minority ethnic 2) Why is there a need for blood in the BAME community?   Sickle cell is a condition which effects people with an African or Asian background and people from these backgrounds do not donate enough blood  3) What does this advert want people to do once they've seen it (the 'call to action')?   Persuades people from the BAME community to donate blood    4) Why is the advert called 'Represent'?   Because the people in the video represent the BAME community and they have donated their blood and are trying to get as many people from their heritage to donate blood 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . Ade Adepitan is a famous TV presenter and a wheelchair Basketball player. Lady Leshurr is a well-known rapper and

 1) Write a definition of  representation  in media studies. Clue: The answer is in the notes above!              The way media portrays groups or the world 2) Now look at the cover of Closer magazine above.  List  all different types of people and groups represented on the front cover. E.g. women, celebrities, race/ethnicity etc.  Men, women, a gay father, women of white ethnicity and celebrities 3) What does the representation of  women  on this front cover suggest female audiences are mainly interested in? Having a child, celebrities and marriage 4) Are there any  stereotypes  you can identify? E.g. women and motherhood; celebrities etc. Race and gender 5) Is there anything on the cover that  subverts  typical stereotypes in the media?  A gay father subverts the typical stereotypes as normally people don't have same sex marriage 6) What is the  preferred  reading of this magazine cover - what do the producers want audiences to think when they see it? They want to subvert typical