One Direction - History
Industry 1) How were One Direction formed and how is this reflected in the music video for History? One Direction are an English-Irish pop band forming during Series 7 of hit show X Factor and going on to come third. They were propelled to success through social media and their third album was the best selling album in the world in 2013. 2) What is vertical integration? You may need to check your book for this (or remind yourself from this Year 1 blogpost .) Vertical integration is when one conglomerate owns different companies in the same chain of production. 3) What is horizontal integration? (See link above for help again!) Horizontal integration is when one company buys other companies at the same level of distribution. 4) How has technological convergence changed the way audiences consume music videos? Technological convergence has changed how consumers are able to access music videos through digital platforms like YouTube and Spotify much easier. 5) As a manufactured band, wha