OMO advert blog task
1) What year was the advert produced? This advert was produced in 1955. 2) How were women represented in most adverts in the 1950s? Women were represented as inferior and housewives. 3) How does the heading message ('OMO makes whites bright') and typography promote the product? It encourages women to use the product. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The red lipstick connotes love and the blue background matches the bright advert. She is also doing the laundry which stereotypes women 5) Why is a picture of the product added to the bottom right of the advert? To let the audience know how the product will look like. 6) What are the connotations of the chosen colours in this advert - red, white and blue? They are bright colours and the producer uses white to suggest that the product is clean 7) How does the anchorage