Tatler CSP

 1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

 It is introduced as a  magazine targeted at people with rich and luxury lifestyles positivley


2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Average HHI = £261,572
Average age = 41
ABC1 -= 83%
Female = 73%
Average HHI = £261,572

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

They think highly of fashion and spent a total of £843 million last year

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

The special editions include jewellery, wedding, spa, surgery suggesting the audience are interested in their ideas 

Media language

Revise the 12 magazine cover key conventions and check how many feature on this edition of Tatler.

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts? Here's a blog to help you with this as we haven't been able to complete the Photoshop typography lesson yet due to Covid-19

The serif displayed on the Tatler in bold

2) How do the cover lines appeal to the Tatler target audience?

The colours and font appeals and hooks to a younger generation also the wealthy

3) What are the connotations of the Tatler colour scheme on this particular front cover?

Pink for a more feminine style

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)

Make up, garments and wealthy and rich attire to attract a particular audience which is the upper class

Representations

1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)

Celebrities from a predominantly white background such as Georgina Bevan

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

That strictly the upper class who are able to meet the demands and requirements should be involved 

3) Are there any stereotypes being reinforced or subverted? How? Why?

Women having to wear make up to seem attractive

4) What would be the preferred and oppositional readings to this cover of Tatler?

The oppositional may neglect a less wealthy audience as they may not be able to reach the requirements of this lifestyle however, if the audience are of that class they may have relations in regard of Tatler

Social and cultural context

1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

Tatler reflects an usual however rich and upper class lifestyle which not any regular British citizen can live

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?

Overly expensive and more demanding 

3) What audience groups might be offended or insulted by the front cover of Tatler April 2017? 

People from a lower status from which Tatler is portrayed in

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