Kim Kardashian Hollywood

 Language


1) What is the objective when playing the Kim Kardashian: Hollywood game?

To work your way up the celebrity scale from Z-list to A-list. As you play you will interact with a range of real and fictional characters in the United States and around many of the world's most glamourous and famous locations.

It indicates you're at the highest rank of the Kardashian game

3) How do you download the Kim Kardashian: Hollywood game?
You are able to download in the app store for iPhone or Google Play used for Samsung

4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set?
It is set in Hollywood and special events are temporary goal arcs that are available only during Weekend Events in the game.

5) What characters can you play as? What characters appear in the game?
Progress as Kim Kardashian and her relatives and people around her in real life

Audience

1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?

Predominantly Females and those who aspire and aim to reach her success

2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.
  1. Diversion, escapism or entertainment – escaping from normal life.
  2. Personal relationships – fulfils their need for companionship. This is particularly true of social media products, online gaming and online communities. It can also apply to audiences developing an affection for certain stars or characters.  
  3. Personal identity - seeing your own lifestyle, interests or ambitions reflected in a media product; reinforcing your own identity.
  4. Surveillance – using media to find out about the world around them.
3) Why is the game so addictive for audiences? Read this article from Forbes on why the Kim Kardashian game is so successful. If the website is blocked in school, you can access the text of the article here.

For an audience to feel a sense of diversion and as if they are living in the life of Kim Kardashian in addition, to move higher up the ranks unlocking new aspects of the game leading the consumer to feel attached. Furthermore, the game is designed to be easily accessible for mobile users.

4) Why does James Liu think Kim Kardashian: Hollywood is so successful?

As there is a significant use of star power to bring on her large fanbase to feel attached as a well-known celebrity

5) What does James Liu suggest is the reason players keep coming back to the game?

Certain aspects of the game like wanting to reform their character or wanting to know how far and much success they can achieve in the game

Representations

1) What representations of women can be found in Kim Kardashian: Hollywood?
Female empowerment used by Kim Kardashian

2) What representations  of race, ethnicity or sexuality can be found in the game?

In the game of Kim Kardashian, there are a range and variety of different styles, races which users can modify and customise suited to their ambitions virtually or in real life

3) How does the game both reinforce and subvert stereotypes in the media?
  
The game subverts stereotypes as it grants women with more authority over their lives and also represents female empowerment
On the other hand, it reinforces stereotypes as it sheds a light onto the self-obsession women have to look outstanding to become eye-catching

4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?

You must promote yourself to others and look eye-catching, glamourous and unique towards the audience to allow them to feel a sense of personal identity and looking up to you.

5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?

The downfalls and behind the scene imagery which occurs before fame

Industries

1) How much does Kim Kardashian: Hollywood cost?

The game is free in terms of cost

2) How does the game make money?

The game utilises a sense of diversion as it focuses you on making in-app purchases to be able to style and earn the rewards virtually without any benefits outside the game

3) What subscriptions are available to Kim Kardashian: Hollywood?
 Bronze -  $49.99
 Silver  -   $19.99
 Gold  -  $4.99

4) How was Kim Kardashian: Hollywood marketed and promoted?

As Kim Kardashian is a well-known influencer around the world she has capitalised her fame and star power to unlock different areas in the marketing field to promote herself as an elite influencer

5) How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the Kardashian brand?

Kim Kardashian is able to implement media convergence to cross promote the game through social media and networking sites


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