OMO advert blog task

 1) What year was the advert produced?

    This advert was produced in 1955.

2) How were women represented in most adverts in the 1950s?
    
    Women were represented as inferior and housewives.

3) How does the heading message ('OMO makes whites bright') and typography promote the product?
    It encourages women to use the product.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest      women's role in society?
    The red lipstick connotes love and the blue background matches the bright advert. She is also doing the laundry which              stereotypes women

5) Why is a picture of the product added to the bottom right of the advert?
     To let the audience know how the product will look like.

6) What are the connotations of the chosen colours in this advert - red, white and blue?
     They are bright colours and the producer uses white to suggest that the product is clean

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
     The producer says OMO brightness puts ordinary whiteness completely into the shade suggesting that it is extremely clean       and persuades you to buy it.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and                               discuss stereotypes.
     Women are shown to be housewives and interested in cleaning around the house as that was their role back then.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
    They wanted women to invest in this product so that women are able to use the product due to the stereotype of women being      housewives

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the                             representation of women here?
      They may feel offended as society has changed and also may think that the advert is wrong and women now have equal            rights  

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