Karim's media

1) How many films are there in the Marvel Cinematic Universe (MCU)?                                                                                        22 films 2) How much money have the MCU films made in total so far?                                                                                                         MCU movies have made 18.2 billion but 13.7 billion today 3) Why did Marvel create the Avengers films?                                                                                                                                    In 2007, Marvel was recovering from bankruptcy and had sold off the film rights to some of the company's  most popular        characters like X-men and Spider-Man 4) What will Phase Four of the Marvel Cinematic Universe involve?                                                                                                  Doctor Strange, Black Panther, Guardians of the Galaxy, Captain Marvel and the Eternal and Shang-Chi          

  1) Why did Facebook buy Instagram for $1bn in 2012?                                                                                                   To avoid competition with Instagram and making more profit combined.   2) What are the benefits for media companies of vertical integration?                                                                                                Media companies benefit from complete ownership which means they get more money                                                                            3) What are the benefits for media companies of horizontal integration?                                                                                           Allows media companies to expand their audience and find more ways to make money.   4) What is a subsidiary?                                                                                                                                                                        A larger company ow

1) Write a definition of a  passive   audience                                                                                                                                                 Audiences who take in information from the media (watch and observe).                                                                     2)  Write a definition of an active   audience                                                                                                                                                Audiences who interact with the media they consume  3) Write a definition of the  hypodermic needl e  theory                                                                                                                               Passive audiences who take in information from the producer as if it was injected into their minds. Assumes no                             individual difference in audience members 4) Write down a  media product   for each category of Blumler and

1) What is the preferred reading of a media text?     Preferred reading is h ow the producer wants the audience to view the media text 2) What is the oppositional reading of a media text?     Oppositional is w hen the audience rejects the preferred reading, and creates their own meaning for the text .   3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?     The video was made to represent the violent delinquent youths in a bad way and to show that they are a hazard     and can cause major problems in the streets. 4) Why might young people reject this reading and construct an oppositional reading of the trailer?      Young people may reject this reading, neglect the idea and create an oppositional reading as it targets their            age group and aims at them to being a certain type of problem.   5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.      Preferred = Th