Audience effects theory

1) Write a definition of a passive audience                                                                                                                                                 Audiences who take in information from the media (watch and observe).                                                                    

2) Write a definition of an active audience                                                                                                                                                Audiences who interact with the media they consume 

3) Write a definition of the hypodermic needle theory                                                                                                                               Passive audiences who take in information from the producer as if it was injected into their minds. Assumes no                             individual difference in audience members

4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and why it fits that                particular audience use/gratification                                                                                                                                                      Information/Surveillance: News                                                                                                                                                            Learning new information about events happening.                                                                                                                              Diversion /Entertainment: Shows                                                                                                                                                          Entertaining people as a way to forget about other problems.                                                                                                              Relationships: Love island                                                                                                                                                                   The show is based on relationships and people have a strong bond with certain characters.                                                                                                                                                                                                                                                                            5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience              pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above).        The video of Blue Planet is very educating to people who like nature and work jobs to do with the ocean. The are many sea          animals and the clip is full of information that people can gain and benefit from the sea. This video is diversion and                     entertainment as it brings you in and shows you new animals that have been discovered and the way they move, act and look.       Therefore, people may feel visceral pleasure as they are learning and understanding new creatures that are in the earth but             don't know about.