Radio 1 Launch CSP

1) What radio stations were offered by the BBC before 1967?

BBC RadIo Home, BBC Radio Light, BBC Third

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

Pirate Radio stations were emerging

3) What was pirate radio and why was it popular?

Pirate radio was the streaming of music on radio stations 24/7 overseas unregulated

4) Why did pirate radio stop broadcasting in 1967?

Because of the Marine Broadcasting Bill

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
They offered the hosts of pirate radios to work for radio 1


6) What was 'needle time' and why was it a problem for BBC Radio?
The fact that music was played nearly 24 hrs a day and it would cause a decrease in vinyl record purchases


7) How did BBC Radio 1 offer different content to previous BBC radio stations?
They played music and brought former pirate radio DJs such as Tony Blackburn to monitor


8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

Tony Blackburn and it caused upset as these people were streaming illegally before

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

Music was played and it had a light cheery atmosphere

10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?

It streamed music for much longer than previous BBC radio content


Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?
Young Adults


2) Why did Radio 1 initially struggle to attract young listeners?
This is because they weren't playing music to their interests and they only released music for a certain amount of time 


3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

Diversion as they get to have a moment to relax and listen to some music or listen to someone who is like them and shares the same values

4) How is the BBC funded?

BBC is a Public service Broadcaster which means it is compulsory for taxpayers to pay TV licence at a fixed price each year

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional reading have been of BBC Radio 1 in 1967? 

Preferred would be that the young generation are bringing a new light to the radio show and the oppositional reading would be that they are young and irresponsible and were streaming illegally before so they should not be allowed to monitor Radio 1

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