Galaxy CSP advert

 1) Why is the advert set in the 1950s? What audience pleasure does this provide?

 The advert is set in the 1950s to make the audience feel a sentimental connection and this gives them nostalgia

2) Which of Propp's character types are represented in the advert? (Note: just choose two or three character types that are definitely used in the advert - it does not use them all). 

The hero and heroine 

3) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
 
There is an equilibrium when the bus is stopped because of the man with the fruits but the problem is resolved as a man offers her a ride in his car

4) Who is Audrey Hepburn?                                                                                                                                          
 Audrey Hepburn was a British actress and humanitarian she was also a huge Hollywood star in the 1950s and 1960s

5) Why did Galaxy select Audrey Hepburn for this advert? 
 
For the Galaxy advert, the advertising agency used a CGI version of Hepburn from 1953, the year of her hit film Roman holiday

6) What is intertextuality?
 
Intertextuality is where one media makes reference to other media products.

7) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
 
Roman Holiday. Advert creates intertextuality and nostalgia as it is set on a luxurious Italian Rivera
 
8) What are the connotations of Audrey Hepburn and celebrity in this advert? 

 In this advert, Audrey connotes class and elegance

9) What representations of gender can you find in this advert?
 
In the advert, Audrey is shown as graceful and flirtatious. On the other hand, the man is portrayed as confident and responsible

10) Are stereotypes reinforced or subverted in the Galaxy advert?
The stereotypes are clearly reinforced as the man is a bus driver and Audrey was wearing makeup. Also the man came and picked up Audrey and she was acting flirtatious which reinforces the stereotype





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