Denotation and Connotation

Denotation
A kid in poverty in a less richer area and is in an advert so that people realise and see the other sides of the world which are suffering (3rd world countries). The audience may feel sympathy and may help them out by sending them money or food resources. The kid in the photo is also wearing a scruffy clothes because they don't have the money to be able to buy new and more clothes. This photo is sponsored by Water-aid so they get people to donate and help the people out. The font of the writing is bald, big and white.

Connotation
In this photo, you can see a child that is wearing blue clothes that are worn out this could suggest that his family don't have the money to get him new good quality clothes. There is also, a Water-aid sign at the top left which could mean that the family need donations to get more wealthy and get the basic things you need in life.The font is bald and big so that you analyse it properly and try understanding,they want you to think about it

Analysis
The advert wants the readers to feel sympathy for the kids and donate and put you in their position mentally. This is because they don't have the same wealth as others in richer countries so they want you to help them out.
 

 Denotation
The Nike mercurial boots are designed in orange and black. The orange is the bright colour to make       it stand out from the black. Also on the grass there is an explosion coming from under the boot. At          the bottom left corner there is a Nike tick with and next to it says Mercurial the new Vapor 8.                  Furthermore, it says explosive speed in striking bold and capital letters.
     
 Connotation
The Nike mercurial boots are constructed mainly for Football players this may be because many       people play Football in England and it is the most popular sport in the U.K. They put 2 different       colours on the boots so that the orange can be standing out from the black. Under the boot, there     shows to be like an explosion or mark on the pitch, they may have did this to exaggerate the speed of the player wearing the boots like they will be gliding past the defenders effortlessly. At the bottom      left of the advert there is a Nike logo and says Mercurial The New Vapor 8 they may have done this to promote their brand to the consumers and make more people interested in Nike. They may have  made the font bald and capital letters so it is clear on the advert and the consumers don't just look at it quickly and forget about it.
     
 Analysis
 The colour palette is vibrant because the orange is bright and the dark mixes it to become eye-catchin    -g for consumers. The producers which are Nike deliberately made it these colours to appeal to Footb    -allers which could be any genders and whatever age.     





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