Represent NHS Blood and Transplant campaign
1) What does BAME stand for? Black, Asian and minority ethnic 2) Why is there a need for blood in the BAME community? Sickle cell is a condition which effects people with an African or Asian background and people from these backgrounds do not donate enough blood 3) What does this advert want people to do once they've seen it (the 'call to action')? Persuades people from the BAME community to donate blood 4) Why is the advert called 'Represent'? Because the people in the video represent the BAME community and they have donated their blood and are trying to get as many people from their heritage to donate blood 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately . Ade Adepitan is a famous TV presenter and a wheelchair Basketball player. Lady Leshu...